New Arrival: The Pursuit of Pleasure in Partnership with Hedonism Wines

New Arrival: The Pursuit of Pleasure in Partnership with Hedonism Wines

The ultimate whisky for hedonistic palates, The Pursuit of Pleasure, 52 Year Old Blended Scotch Whisky, is now available exclusively to pre-order from Hedonism Wines.

House of Hazelwood and the purveyors of fine spirits, Hedonism Wines, have come together to create whisky’s answer to the definition of Hedonism: The Pursuit of Pleasure, a 52 Year Old Blended Scotch Whisky.

In a literal ‘pursuit of pleasure’ the Hedonism team travelled to House of Hazelwood’s Speyside home in search of the perfect blend. Drawing on whisky from deep within the Gordon family’s private collection, a panel of Hedonism’s finest experts spent days with House of Hazelwood whisky makers sampling hundreds of parcels of whisky in search of finding the components to create the ultimate blend. The result is The Pursuit of Pleasure, a 52-Year-Old Blended Scotch Whisky, matured in a combination of American White Oak and European Sherry Casks.

For almost one hundred years, generations of the Gordon family have carefully laid down stocks of whisky for special occasions and consumption. The result is they have accumulated the greatest inventory of rare Scotch Whisky in the World, which is today is known as House of Hazelwood.

Blender Eilidh Muir descends the stairs at Hedonism Wines

The Hedonism team spent time working hand-in-hand with Eilidh Muir, Blender and the House of Hazelwood team to perfect the blend. From visiting the private dunnage warehouses to sample directly from the cask to holding blending sessions allowing the team to directly input into the final recipe. The result is a truly hand-selected limited edition bottle that is not only a delicious addition to any spirits cabinet but also a true collectors’ items, never to be repeated.

Blender, Eilidh Muir, leads a blending session with the Hedonism team. She is smiling with her hands clasped.

“To be invited to sample whisky from the family’s private collection is every whisky connoisseur’s dream”

“To be invited to sample whisky from the family’s private collection is every whisky connoisseur’s dream”, said Tom Olive, Assistant Spirit Buyer from Hedonism. “Our aim was simple: to produce a blend of pure indulgence. The result is a whisky that can be described as “decadence decanted”. This whisky is dense on the nose, with sticky jam sweetness, offset against leathery tannins and orange zest. The smoking charcoal balances the sweetness, with a barley sugar character making its way through.”

A table at HIDE restaurant set up to host a House of Hazelwood event


To celebrate the launch, House of Hazelwood and Hedonism Wines, held a bespoke six-course tasting dinner at the Michelin-starred HIDE restaurant, part of the Hedonism Group. The menu, which was created by chef Ollie Dabbous, paired each course with a House of Hazelwood whisky to reflect the flavours presented within this hedonistic blend. The dinner marks the start of an exciting partnership with HIDE to host House of Hazelwood events within the coming months.

Commenting on the partnership with Hedonism, House of Hazelwood Director Jonathan Gibson, said:

“Making a truly exceptional whisky takes decades of patience but thanks to our extensive aged stocks the journey from cask to bottle can be navigated within a matter of months. Given the breadth and depth of our stocks which spans every corner of Scotland, our bespoke blend offering allows us to work closely with partners and private individuals to uncover whisky stocks and flavours to create something truly special that match their creative vision.”

With just 72 bottles of The Pursuit of Pleasure available exclusively from Hedonism, this limited edition is on pre-order from 21st October.

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